Letshego Africa targets Ghana to expand digital skills with Mariam Kaleem Agyeman-Buahin appointment

Letshego Group, the 22 year strong pan-African inclusive finance institution, has reiterated that digitisation is driving the success of its Transformation Strategy, extending the reach of its financial solutions to mass and middle income individuals as well as Micro and Small Entrepreneurs (MSEs).

To deliver its 5-year targets, the multinational is recruiting digital skills from across the continent, with the most recent addition being Ghana’s very own, Mariam Kaleem Agyeman-Buahin.

Mariam has been appointed as Letshego Group’s Head of Digital Marketing, and will be responsible for crafting, ideating and executing the marketing strategy for Letshego’s LetsGo digital platform, set to catapult the Group towards its vision to become a world-class retail financial institution, improving the lives of its customers across sub-Saharan Africa.

Prior to Letshego, Mariam was employed by Standard Chartered Ghana. She joined the international banking group in September 2016 as Country Manager for Brand, Marketing and Sponsorship, before being promoted to her latest role in the Retail Banking division as Head of Digital Banking and Financial Inclusion and Corporate Partnerships.